"In 2016, we started the FIAT SEPRIO project, one of the biggest dealerships in Rosario.
We worked in the development of their brand, website, CMS, and digital marketing strategy."
Identity - Digital Strategy - Website
Case study. SEPRIO
- Naming & logo
- Graphic System
- Websites
- Digital Marketing
Build brand awareness and
its presence in the region.
- Launching
- Positioning
- Performance
- Naming & loco
- Graphic System
- Website
- Digital Marketing
Team
PM
Editor
Creative Director
UX/UI Designer
Front-end
Back-end
Say my name &
Visual Identity
"We have been by the company´s side since the very beginning. The first step was to give the company its name and identity. SEPRIO´s value proposition was defined from the start: to offer the best possible experience that its community could have. "
"We based the naming process on two main pillars:
To create a memorable and easy-to-spell name.
Additionally, we looked for a concept that was relevant for its owners."
Positioning
We looked for awareness
both online and offline 02
Navigability
and User Experience
"We have identified three types of users. We have created a website that provides a good experience for each of them:"
- Buyer User
- Investor User
- Client User
Website
24 manageable screens -
Buyer User
Investor User
Client User
Digital Funnel
We wanted to be involved
in the first searches
users make when they
want to buy a car. 03
"Each business unit in a dealership has its own sale strategy. The website proves to be a useful multisector tool for each type of campaign. Performative, tracked and connected to the CRM, this website allows them to control the results of digital advertisements."
Strategy and
Digital Communication
Each channel has its own strategy, but Facebook and Instagram always have a similar scheme. We use our social networks to get closer to our users and keep them informed.
We use our newsletters, landing papers and Whatsapp for selling.
Instagram
Facebook
Newsletters
Landing Pages
Whatsapp
Multiplatforms and Digital Multitools to attract as many users as possible
“20DEDOS has been part of our team since before we opened our doors to the public in December, 2016. Over all this time, they have achieved an extraordinary level of synergy with us, communicating our clients exactly what we were looking for: to be a unique dealership.
"In this world led by commodities, such a task is very complex. That is why we are so pleased with their work, as we will certainly be for a very long time.”
Tomás Grimoldi
CEO and Co-Founder at FIAT SEPRIO
